Revolutionizing Truck Packs: How AI is Reshaping PORT's Logistics

At PORT Lighting, staying ahead of the curve means investing in tools that make our work more efficient, reliable, and tailored to the fast-paced world of lighting and event production. One of our recent game-changing upgrades? Implementing an AI-powered truck packing software called Goodloading.

How AI Truck Packing Software Is Transforming Operations at Port Lighting
Interview with Alex Hunt, Assistant Operations Manager at PORT

We sat down with Alex Hunt, our Assistant Operations Manager, to learn how this smart solution is helping us streamline complex gear loads, prevent costly delays, and optimize our logistical game from start to finish.

The Challenge: Last-Minute Chaos and Uncertainty

Before bringing in AI, truck packing could be chaotic. As Alex explained, “We’d be down to the wire, with only an hour left in the day, staring at gear on the warehouse floor—not knowing how we were going to fit it all. Sometimes we’d get halfway through loading only to realize it wasn’t going to work and have to start from scratch.”

That scramble wasted valuable time, strained our team, and occasionally risked delays in delivering gear to our clients.

The Solution: Smart, Customizable, and Fast

After evaluating a few options, PORT Lighting selected Goodloading for its flexibility, easy payment structure, and ability to manage multiple accounts. But it was the features that really won us over.

Some standout capabilities include:

• Unlimited gear entries — perfect for our wide variety of trunk and case sizes.

• On-the-fly customization — rented gear can be quickly entered with manually adjusted sizes without altering permanent product data.

• Multiple truck support — if a show grows, we can easily add another truck and assign the right gear to each one.

• Visual guidance for crews — teams onsite know what to load into each truck, allowing them to stage gear in advance.

“This tool takes away the guesswork,” Alex noted. “Instead of multiple people debating how to pack something, you’ve got a plan that just works.”

Real Results: Speed, Accuracy, and Confidence

Since implementing Good Loading, the results have been immediate:

• Faster packs — even big loads can be prepped and finalized in under an hour.

• Fewer repacks — with accurate planning, we avoid last-minute do-overs.

• Smarter planning — we’re better equipped to choose the right truck size and avoid unnecessary rentals.

“For big shows, we can prep the day before and take our time. It saves everyone stress and keeps the gear moving smoothly.” Alex added.

Pro Tips for Getting Started

If you’re considering AI truck packing software, Alex has some advice:

“Get all your dimensions sorted ahead of time. The software comes set to European sizes, so you’ll need to do a bit of upfront work. But once you’re in, you’re in. You can color-code things for visual recognition, make adjustments as you go—it’s super intuitive.”

Conclusion: Enhancing Reliability for Our Clients

Ultimately, Goodloading enhances PORT Lighting’s ability to deliver on-time, organized, and professional service—no matter the scale of the job. Our clients count on us to show up ready, and thanks to this AI tool, we’re able to meet that promise with greater precision than ever.

Want to learn more about how we streamline production logistics or book our services for your next event? Contact us here or explore our event lighting and production services.

Testimonials

Testimonials

Hear what people have to say about our work.

Portfolio

Portfolio

See our portfolio.

Let's Connect!