If you watched the opening ceremony of the 2020 Tokyo Olympics, you saw the gorgeous fireworks display. A “ring of fire” in a rainbow of vibrant hues illuminated the night sky. But as spectacular as those pyrotechnics were, they weren’t the true star of the show.
For the finale, a set of blue, complex geometric shapes gradually appeared in the sky over the Japan National Stadium. They slowly morphed into an astonishingly realistic 3-D sphere, and then a globe, eventually transitioning into the blue and white checkered emblem of the 2020 Tokyo Olympics. That stunning display was the product of a drone light show.
Ars Electronica Futurelab presented the first drone display using 49 tiny drones in 2012 in Linz, Austria. Since then, these high-tech light shows have become much more elaborate and increasingly popular.
The 2017 Super Bowl, during Lady Gaga’s halftime performance, was the first time drones were incorporated into the event. By 2022, the halftime drone light shows had evolved into more sophisticated animations and designs, featuring the NFL logo and even a football player catching a ball. At any sporting event, glowing team logos and victory proclamations increase spectators’ excitement and enhance team pride.
Our drone shows can shower confetti on a couple immediately after their vows, or glowing initials in the sky provide a spectacular finale to the first night of a couple’s married life. Or consider using a drone show to “pop the question” for an extraordinary proposal.
When it comes to marketing, today’s consumers are bombarded with messages everywhere they go. That is why it is so crucial that your brand stands out. Drone light shows are an excellent way to create buzz and keep your company top of mind. For product launches, you can help drive engagement with a drone light show that complements your brand’s theme or highlights a new product.
It is very important to do your research when selecting a drone show provider. There are many reputable providers out there but some to steer clear of including one that would pose as a real company, talk the talk, take a large deposit, and disappear. At PORT, we can direct you to talented, reputable companies so you can avoid this type of trouble and be sure to have a successful show.
Whether it’s a sporting event or a festival, custom light shows and lighting production is an excellent way to engage guests and even create a shareable moment if spectators use their smartphones to record the display and then post it to social media. PORT’s imaginative designers and skilled technicians will work with you to create an awe-inspiring illuminated display for your event or brand. Our other services include:
Contact us for more information. We’d love to hear your ideas and share ours!